October marks the one-year anniversary, since the Latvian airline airBaltic launched its loyalty programme – a collection of 10 000 non-fungible tokens (NFT), known as Planies. Now, the company is committed to further developing this project, thus introducing a new 12-point roadmap, which brings exclusive travel benefits and activities for Planies NFT holders in the upcoming years.

So far, the programme has attracted over 1.5 thousand unique users, and Planies has distributed millions of air miles (points), enriching the travel experiences of members of airBaltic Club.

Māris Rudens, Head of Loyalty and Partnerships of airBaltic:

“Planies is the world’s first NFT-based airline loyalty programme, and airBaltic is very pleased with its successful launch. We observe that Planies owners are satisfied with the additional travel benefits the programme provides, and in the upcoming years, NFT holders will be offered even more advantages. This reflects airBaltic’s genuine dedication to the program’s longevity and ensures that Planies NFT holders will continue to be rewarded for years to come. We are committed to providing our passengers with a memorable and diverse travel experience, and the future vision of the loyalty programme is another new and creative way to achieve this goal.”

The new roadmap consists of a dozen of benefits for Planies holders. For instance, this includes even a fresh and exclusive opportunity to experience tour around airBaltic, fostering a stronger connection with both us and fellow members; extra loyalty points; Business class upgrade vouchers; airBaltic Club VIP status (attainable by owning 25 Planies), and much more.

Planies are digital collectible NFTs, each of them consisting of a unique cartoon artwork of an aircraft with different traits, such as mouth, eyes, wings, engines and other. A total of 10 000 unique Planies will be issued on a dedicated website www.planiesnft.com. After the initial sales (minting), it will be possible to collect or trade them on the OpenSea marketplace.

airBaltic Club is a loyalty programme, where it is possible to earn loyalty points while travelling and receive various rewards. Members can earn points every time they fly airBaltic or use the services of other travel partners.

airBaltic operates more than 100 routes from Riga, Tallinn, Vilnius, and Tampere, offering connections to a wide range of destinations in the airline’s route network in Europe, the Middle East, North Africa, and the Caucasus region.