Maxima Partners Citadele for Enhanced Card Payment Services in Its Latvian Stores

Maxima Partners Citadele for Enhanced Card Payment Services in Its Latvian Stores

by April 22, 2021

Latvian bank Citadele and retail store Maxima has signed an agreement on card acquiring for almost all 1300 POS terminals in all 176 Maxima shops in Latvia in order to serve customers with lower risk of payment interruption.

The partnership with Citadele will secure multi-bank POS set-up in Maxima, which splits card payment traffic between several banks and ensures higher service availability for its customers.

This is in case there are technical challenges in one bank, the system will provide an opportunity to switch all payments immediately to another service provider.

Romas Čereška Citadele

Romas Čereška

“Citadele is building a long-term partnership with retailers across the Baltics, by providing an individual approach to help serving clients in the best possible way – either on site, or on the go with mobile POS or on-line with cards and Klix.

Multi-bank POS set-up is securing better availability for big retailers as their solution is more diversified. This solution and approach will help Maxima customers to experience even more smoother payment operations with less possibility of interruption for improved shopping experience,”

said Romas Čereška, Head of Baltic Transaction Services at Citadele.

Maxima Latvia head of communication Liene Dupate-Ugule

Liene Dupate-Ugule

“During our operation in Latvia for almost 20 years, we have become one of the leading retail chains in Latvia, partnering with around 500 local companies and being the largest private employer in the country with 7500 employees.


Maxima is serving 300 000 customers daily in 176 shops in Latvia. Despite possible interruption in various bank systems, the partnership with Citadele will let us to ensure better customer experience at our shops,”

said Liene Dupate-Ugule, Head of Communication of Maxima Latvia.

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