Funderbeam Founder’s Playbook

Funderbeam Founder’s Playbook

by July 10, 2018

Funderbeam is proud to announce the publication of their first playbook.

In cooperation with Latvian designer Arta Citko, Funderbeam’s CEO Kaidi Ruusalepp created a playbook about foundership and what it requires to be a good founder. The book aims to target schools, youth programs and accelerators for children and teens to educate them about a topic which is rarely touched upon.

Kaidi Ruusalepp

Kaidi Ruusalepp

“Foundership is such an important topic but it is rarely talked about and certainly not taught in school. As a founder myself, I think it is my responsibility to give encouragement to the next generation of founders.”

The idea to design the playbook arose during a conference speech Ruusalepp gave at Latitude59 in Tallinn, Estonia. During her talk, in which Ruusalepp’s 11-year-old son also had a guest appearance and talked about his founding ideas, she put a strong emphasis on the responsibility founders have for the next generations of founders, pointing out that foundership cannot be learnt in school but can only be taught through the experience of a successful founder. Inspired by this speech Citco approached Ruusalepp about a cooperation.

Arta Citko, Latvian designer said,

arta citko“I saw Kaidi’s inspiring speech at Latitude59 and I immediately saw how her speech can be turned into a playbook. The structure was just perfect for it. And the energy she shared it with, moved me.


It was clear that she had something bigger to share with the world and I had an idea how to do it with a playbook! Now, one and a half months later, we have a playbook with exercises that teach what it takes to be a founder. My hope is that with this playbook we’re inspiring lots of young people to set up their own initiatives, practice founding and building things and teams.“

Featured image via Pixabay

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