iDenfy, a Lithuania-based fraud prevention and identity verification company, has announced a partnership with Reppublika Data Analytics & Technologies, a European software firm headquartered in Vienna, Austria.
Reppublika focuses on SaaS solutions for the market research industry, particularly in areas such as panel management and media measurement.
The collaboration aims to improve data quality and reduce fraudulent survey responses by integrating iDenfy’s identity verification technologies into Reppublika’s systems.
iDenfy offers identity verification and fraud detection solutions that combine document verification with biometric technologies.
This includes features such as 3D active liveness detection, designed to distinguish real users from bots or individuals using false identities.
The integration will enable Reppublika to verify respondents participating in online surveys and help reduce issues related to fake identities and bots.
These problems have previously impacted the validity of survey results for Reppublika and its clients, including market research agencies and media organisations.
“Fraud is a massive issue in the market research industry. Ensuring that our clients receive accurate, high-quality data is paramount to our mission. Partnering with iDenfy allows us to offer a reliable solution to verify the authenticity of respondents and set us apart from competitors with a commitment to innovation and trust,”
said Klaus Oberecker, CEO of Reppublika Data Analytics & Technologies.
Reppublika has faced challenges in the past concerning data integrity, especially due to automated systems and falsified respondent data.
The company says that by incorporating iDenfy’s software, it can now confirm that survey respondents are real individuals, helping improve the reliability of collected data.
iDenfy’s system provides real-time identity verification by checking official documents and cross-referencing them with facial biometrics.
This approach is intended to prevent the use of fabricated identities, altered images, or physical disguises during the survey registration process.
According to a Juniper Research report, the cost of online fraud is expected to exceed $107 billion globally by 2029, with identity fraud identified as a key contributor.
As a result, firms across various sectors are placing increased importance on robust identity verification practices.
“Our solution will help the business ensure that its clients deal with genuine survey respondents, maintaining the highest level of accuracy and trust, which is the key factor when working with data,”
said Domantas Ciulde, CEO of iDenfy.
Featured image credit: edited from freepik
This article first appeared on Fintech News America
