Xolo, announced the appointment of Elina Räsänen as their new Chief Marketing Officer starting from November, 2020.

The Estonian-based company provides a SaaS platform for solopreneurs aimed at making starting and running a modern microbusiness easier.

She brings over a decade of expertise in brand building and growth marketing to Xolo. In her new role, Elina will be responsible for scaling Xolo’s marketing activities and ramping up growth efforts across all markets.

She will oversee the company’s marketing activities from performance and lifecycle marketing to brand, PR and content marketing, bringing these functions together to further establish Xolo as the number one choice of solopreneurs globally.

Previously as Vice President of Marketing & Customer Support at Holvi, Elina scaled the organisation from 9 to 160 people and was responsible for building the growth strategy of the company from the ground up to over 200 000 micro business and freelancer customers across Europe alone.

“Knowing that Xolo has been able to build a product and service that is loved globally by its customers makes this a very exciting opportunity for me. Working alongside a talented team, experienced management and founders will allow me to bring my expertise to help build the next stage of growth for Xolo.”

Elina is the newest addition to Xolo’s management team, following other recent key appointments, Tarmo Osman and Mikko Teerenhovi who joined in early 2020 and late 2019 respectively.

Featured image credit: Xolo