Blender is a global fintech company that provides innovative credit and financing solutions to tens of thousands of customers, according to their preferences and needs. The company has developed a unique and efficient technology to provide credit, using methodologies, tools and ideas from the fields of big data, data mining, machine learning, behavioral psychology and more. The company was founded in 2014 by CEO Dr. Gal Aviv, Deputy CEO and Chief Technology Officer Boaz Aviv and Deputy CEO and Chief Product Officer Barak Gur. The company operates in Israel and Europe. In January 2021, the company completed its IPO on the Tel Aviv Stock Exchange.