Swedish Buy Now, Pay Later (BNPL) platform Klarna announces it has signed an agreement to acquire shopping comparison site PriceRunner. Details of the deal were not disclosed.
PriceRunner will bring new features in the form of product reviews, rich product discovery and price comparisons, daily price updates, professional tests and intelligent filtering options.
Klarna will add PriceRunner’s functionality to its offering while Klarna’s retail partners will benefit from enhanced behavior insight and increased website traffic.
David Fock, Chief Product Officer at Klarna said,
“The acquisition will serve to strengthen our bank, card and payment services and support a competitive global landscape.
It also further cements that Klarna will not be a marketplace but a viable and competitive alternative for retail partners vs Amazon, Google and Facebook.”
Mikael Lindahl, Chief Executive Officer of PriceRunner commented,
”We have spent the last five years rebuilding PriceRunner from scratch to create a best-in-class comparison shopping service while helping retail partners improve their business.
We see Klarna as the ideal partner to accelerate growth and achieve our long-term vision to become the most loved comparison shopping service in the world.”
Featured image: Edited from Unsplash
