Finland Nordics Sweden

e-Passi Enables Payments With Finnair’s Reward Points in Finland

by Fintechnews Baltic April 13, 2021

Finland-based mobile payments platform ePassi has launched a unique collaboration with Finnair where members of their frequent flyer program can now pay for services with Finnair Plus points at the former’s merchant sites around Finland.

ePassi, operating in Finland and Sweden, currently has 1.5 million users and 35,000 merchant sites in the Nordic countries.

Payments can be made using the ePassi mobile app at the checkout of the chosen site.

The collaboration will be further expanded to include thousands of restaurants towards the summer of 2021.

ePassi and Finnair expect the service to gain popularity among a vast group of Finnair Plus members gradually as the pandemic restrictions are expected to decrease during the spring and summer.

Pekka Rantala

“We wanted to welcome hundreds of thousands of new ePassi users to our service with a high-end user experience that is the last rallying cry. We partnered with Reaktor, who have fresh experience of successful service design with companies such as Adidas and Supercell.

We are very satisfied with the first results and believe that the ease of use of our versatile mobile app will further strengthen our position as the largest player in the Nordic market.”

said Pekka Rantala, CEO of ePassi.

Karolina Baszarkiewicz

“This partnership is all about making Finnair Plus points much easier to use in an everyday life context, especially on smaller purchases, and ePassi works with merchants of all sizes.

It’s such an exciting opportunity for Finnair Plus members, because wherever you are in Finland you’ll find nearby services you want to use or that you’re using already.”

said Karolina Baszarkiewicz, Head of Loyalty at Finnair.