Amazon Expands Its Footprint to Sweden, Part of Its Europe Expansion Plan

Amazon Expands Its Footprint to Sweden, Part of Its Europe Expansion Plan

by November 3, 2020

Amazon has launched its first Nordic online store with the domain name of as part of its expansion plan into Europe.

Alex Ootes, Vice President, European Expansion Amazon Sweden

Alex Ootes

“We are thrilled to launch and to be able to offer Swedish customers a selection of more than 150 million products, including tens of thousands of products from local Swedish businesses,”

said Alex Ootes, Vice President, European Expansion for Amazon.

“Today is only the start of We will continue to work hard to earn the trust of Swedish customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.”

Swedish customers can conveniently shop through the Amazon Shopping app and desktop and mobile browsers. All customers shopping on will receive free delivery on eligible orders over SEK 229.

Customers can browse the growing selection, read customer reviews, view personalised recommendations, create wish lists and track their orders.

Amazon is also offering a wide variety of products from local Swedish brands, as well as big brand favorites. Products offered by Swedish brands include Electrolux, Lagerhaus, OBH Nordica, Ellos, BRIO, Bonnierförlagen and Ifö, as well as international brands like ASUS, Mattel, Hasbro, LEGO and Bosch. offers growth opportunities for Swedish businesses

With the launch of, it will be easier for Swedish businesses to sell their products on Amazon, reach more customers and expand.

Amazon has invested billions of dollars in infrastructure and technical services that help small and medium-sized businesses (SME) reach new customers across Sweden and around the world.

This includes listing tools that support all seven European Amazon stores, enabling expansion within Europe, as well as 24/7 online Selling Partner support, open and transparent selling conditions and pricing, and reports and analytics tools to help them grow.

As a result of this investment, there are now reportedly 1.7 million SMEs around the world selling in Amazon’s stores, with more than 200,000 entrepreneurs worldwide who surpassed $100,000 in sales on Amazon in 2019.

Investment in Sweden for a sustainable future

The launch of comes weeks after Amazon announced its largest investment in renewable energy outside of the US, with the launch of the 91-megawatt Bäckhammar project in Western Sweden.

It will support Amazon Web Services (AWS) data centers in the country, as well as the expanding Amazon retail business, and is expected to deliver 280,000-megawatt hours of clean energy annually into the Swedish grid – the equivalent of powering 29,000 average homes in Sweden.

The Bäckhammar project is the first of two Amazon renewable energy projects to come online in Sweden. The second, a 122-megawatt onshore windfarm in Västernorrland, currently in construction, is expected to commence operations in 2022. In total, these projects will add 213 megawatts of new clean energy to the Swedish grid.



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