Position title
CRM Specialist
Description

Creditstar Group  is looking for a CRM Specialist to deliver and monitor marketing strategies that will foster profitable long-term relationships with clients. In this role, you will coordinate with other marketing stakeholders to boost their company’s market presence and increase customer engagement. To be successful in this position, you should have solid experience with CRM systems and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately, we want you to increase revenues and achieve business goals by building customer relationships.

Responsibilities
  • Planning, testing, and optimizing communication funnels across multiple channels, and delivering data-driven CRM campaigns for the target audience for multiple brands.
  • Planning and monitoring automated direct communication messages – creating and developing communication schemas to all products.
  • Planning and monitoring different direct communication segment lists – defining target audiences and growing them.
  • Ensuring that the design and layouts of emails are optimized, user and mobile-friendly.
    Measuring, analyzing, and reporting communication and campaign results – improving direct marketing campaigns.
    Collaborating with other departments to integrate CRM into the brands’ overall marketing activities.
    Reviewing and selecting CRM software that meets our company’s needs.
    Working with email platform partners and keeping the platform up to date according to the company's needs.
    Keeping the target group lists GDPR compliance.
    Conduct market research to follow trends and competition.
Qualifications
  • 2+ years of experience with online database marketing.
  • Experience building multi-channel communication flows
  • Experience with A/B testing
  • Preferably experience in the Fintech industry
  • Strong analytical skills, attention to detail, data and business understanding.
  • Abilities to resolve technical CRM issues, including responding to customisation requests.
  • Ability to identify meaning from data patterns and spot trends.
  • Excellent communication (written & verbal).
  • Fluent in English (written and spoken), Estonian language skills are beneficial.
  • Great time management skills and willingness to take initiative.

Creditstar Group is a rapidly growing international consumer finance company, headquartered in Tallinn, Estonia and operating in multiple European markets. Their vision is to build and deliver digital banking products of the future.

Employment Type
Full-time
Job Location
Tallinn, Harjumaa, Estonia
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